About the Course
Who Is This For?
This course is for:
- Business Owners who want to keep skills in-house rather than outsource to marketing agencies
- Marketers who want to have a refresher, scratch up their skills or knuckle down and specialise in the Facebook field
- Anyone else who wants to learn Facebook Ads – there could be a million reasons!
You don’t need any previous experience to take the essentials course – only a live Facebook page to practise on!
What Will You Learn?
By the time you have completed the Essentials part of the course you will:
- Be able to confidently navigate both Facebook and Business Manager
- Understand the difference between the different campaign objectives and be able to choose which is best for yours or your client’s business
- Be able to easily plan and set-up Campaigns, Ad-Sets and adverts
- Learn how to easily make edits to existing campaigns
- Understand what is the Facebook pixel, how it works and how to use it
- Learn how to fully test and share your campaigns on different platforms/devices
- Know how to find and understand your campaign results, and output the information as you please
- Learn how to edit your images without paying for special design software
- Learn where to find high-quality images for free
- Learn some other tools and tricks of the trade
About Facebook Advertising
So why choose Facebook advertising?
When it comes to Digital Marketing there are an endless amount of things that can be done to promote any company, product or service.
The problem is, some of them take weeks, months or even years to make an impact!
Take SEO for example. I highly recommend that all websites are fully SEO optimised and that companies write fresh content periodically, but does that mean that they are guaranteed to show on Google front page organically right away?
No, of course, it doesn’t! SEO can literally take years to build enough trust with search engine providers such as Google and Bing, and consistently create enough engaging content and build enough backlinks.
But we don’t want to wait for years!
And that’s where paid advertising comes in.
With Paid Advertising, there are two main Industry Giants – Facebook and Google. I’m going to be straight with you, there’s no black and white answer unfortunately as to which one is right for you or your client.
Some companies have huge budgets and can advertise on both which is fantastic, but unfortunately, some companies have to choose.
There are a number of reasons why Facebook could be better suited or Google could be better suited, and I’ve written a guide for you to check out in the materials section.
But for now, I will just focus on Facebook, as that’s why you’re here after all!
Well, for a start, over 2 billion people use Facebook every month. That’s 2 billion people who may not even know need your product or service, that you will be putting your product or service in front of.
Whether you are a Facebook Ads Manager or a small business owner there is no way that doesn’t benefit you.
After taking this course you will be able to use the new knowledge you have, and the audience at your fingertips to generate thousands of pounds or dollars.
The industry and/or niche has a huge part to play in this, but as long as the product or service you are offering has a market to demand it, you will be able to reach those people, while you are sleeping!
So let’s get started and get you set up! If you haven’t yet purchased the course, now is the time to do it, otherwise, see you on the other side 😉